SEO Full Form
You will often hear about SEO. SEO is a short form, whose full form is search engine optimization.
If you run your website or blog, then it is very important to know about SEO.
What is SEO?
SEO is all the technology that we can use to bring our website up in the search results of search engines. Actually, Google does ranking work on the basis of algorithms.
To get more visitors in any website or blog, you need to be above the search results.
It is often seen that many websites exist on the same topic, in such a situation it is very important to elevate your website in the ranking of search results, for which SEO’s help is taken.
Designing your website with seo should also be good.
Why is SEO important?
Let me tell you that according to a recently published survey, 90% people do not go beyond the first page of the search result. In such a situation, it is necessary that your website should be present on the first page.
You can guess that if your website is not able to come on the first page then you will get only 10% visitors. If there are no visitors, there will be no traffic. Without traffic you will not be able to make money with AIDS.
Even if your objective is not to earn money, no one will be able to read your given information. And in the end your hard work will go in vain.
In such a situation, SEO can help you. This can not only bring your website up in search results, but can also bring you more traffic.
Types of SEO
There are mainly two types of SEO.
1.On Page SEO
2.Off Page SEO
On Page SEO
On page SEO means making your blog or website SEO friendly. Design the website taking care of SEO. Choose the template carefully.
Keep in mind that your content is unique and written in a better way. Select the title, meta description and keywords carefully. If you use the keywords that are searched a lot in meta description, then Google will be easy to understand on which topic your article has been written.
On Page SEO Techniques
Website Speed – According to a survey, if a website cannot open between 5 and 6 seconds, then people go from that website to another website.
This means that you need to keep your website fast. For this, you choose a simple and breathtaking theme, do not use too much plug-ins and keep the size of the uploaded image low. With these few methods your website will open very quickly.
Internal Linking – This means that the navigation of your website should be better. In simple language, there is no problem in going from here to there.
Make sure that you have placed all the links in a better place on the homepage.
Alt Tags – Using photos in your website can increase your visitors. Don’t forget to alt tag the photos used. This makes Google Boat easier to understand your image.
Keywords – To know the right keywords, it is very important to research properly. The more accurate keywords you put in content, titles, and tags, the more you can increase rankings.
Post URL – Keep the URL of your post very simple and short.
Off Page SEO
Off page SEO is for the promotion of your website. There are many ways for promotion and by using them we can improve the SEO of the website.
The most common way is to comment on a popular blog or website and give a link to your website. It is also called backlink in technical language.
Another great way is to create a breathtaking page of your website on Facebook, Twitter and Instagram. This can increase the number of visitors to the website.
Off Page SEO Techniques
Create backlinks – this method can bring a lot of visitors to your website. For this, you have to go to the most popular website and comment. Keep in mind that you must provide a link to the website. This increases visitors to your website.
Search Engine Submission – Submit your website to search engines properly.
Social Media – Create pages in the social media of your website and keep them updated. Doing so increases the chances of visiting visitors from social media.
Question-Answer Website – Give a link to your website on the Question-Answer website. Search the topic on which you have written a blog. Answer the questions of the people there and give them a website as well. With this, those people will be able to get more information on your website and traffic will also increase.
White Hat and Black Hat SEO
White Hat SEO – Techniques that search engines accept and approve.
Black Hat SEO – Techniques that search engines do not approve and also reduce impact. These are also called spandexing.
White Hat SEO
- It follows the guide line created by the search engine.
- It does not have any type of fault.
- It is linked to the search engine index, and support for the user is complete.
- It decides that the content of the webpage is for the user and not just for the search engine.
- This determines the good quality of the web page.
- It decides the content of the work in the website.
Black Hat SEO
- Trying to raise ranks that are not approved by search engines.
- Redirecting visitors from one page to another page which is not human friendly for search engines.
- Redirecting the visitor to a page that is a separate page from the page that the search engine ranked.
- Repeating the same keyword several times in meta tags, and using keywords that do not match the content of the website.
- Creating a low-level website with very little content and repeating the same keywords.
You can write any type of question or suggestion related to SEO in the comment below.