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Yahoo is one of the biggest online search engines. So, if your campaigns are not targeted at Yahoo, you are making a big mistake. By optimizing your website for Yahoo search engine, you can get a lot of valuable traffic. Given below are 5 tips for optimizing your site for Yahoo.
Know the Fundamentals of SEO
SEO is a powerful process that can help you improve the rank of your blog or website on a search engine. In fact, SEO is an effective, inexpensive and reliable way of making your web site available to potential visitors.
Today, online searchers look for their required information through search engines. If you are not present on the World Wide Web, you will miss out on a good deal of profit.
Know the Search Share
According to statistics, around 11.7% of Americans use Yahoo to look for their desired information or product.
In 2014, an announcement came from both Mozilla and Yahoo that the default engine in Mozilla would be Yahoo.
Although Google has the highest share of search queries, Yahoo is the next big competitor. So, you don’t want to drop your rankings on this search engine either.
Given below are a couple of effective tips that can help you to achieve a higher rank on Yahoo.
What You Should Know About Yahoo! SEO First
As far as Yahoo SEO is concerned, it’s important that you know some key differences between the SEO techniques used for both of the search engines. Read on to know more.
Competition Is Lower
On Yahoo, the competition is not as stiff as on the leading search engine. For instance, if a website is on the first page for a certain keyword or phrase, it may not be on the first page for the same phrase or keyword on Yahoo.
So, if you try to rank for that phrase or keyword on a different engine, you may get a better ranking in a short period of time with a little bit of effort.
YAHOO! Is relatively simpler
Without any doubt, it’s much more complicated to rank higher on Google than on any other search engine. So, you need to consider fewer factors when running your optimization campaigns.
Over the past few years, the leading engine has made a lot of algorithm changes., but no such thing has been done by Yahoo.
There Is No Big Difference Between YAHOO! AND BING
As far as SEO is concerned, both Bing and Yahoo are quite similar. Therefore, one strategy can work for both. So, you don’t have to have separate campaigns.
Yahoo Gives More Importance To Links
As far as backlinks and inbound links are concerned, Yahoo gives them much more importance to them. In other words, if you have a lot of inbound links, Yahoo will give you a higher rank on its search engine.
In short, these are a few things that you can do in order to improve the rank of your website or blog on the second big search engine called Yahoo! If you follow a few good techniques the right way, your chances of getting a better rank will be higher.
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Source by Shalini Madhav