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Brad Callen Keyword Elite is a keyword software that provides new automated tools to help both search engine marketers as well pay per click marketers hunt for better profitable keywords and improve their return on investment. Keywords are important whether you are planning an SEO or PPC campaign. Knowing which keywords to target can determine whether you make a profit or a loss in your online marketing efforts.
Brad Callen, the creator of Keyword Elite has provided a lot of online marketers the opportunity to automated the tedious tasks of researching, monitoring and analyzing keywords easily with one single keyword tool.
Previously, I was doing it with excel spreadsheets and it has helped me save a lot of time by automated tasks such as creating keyword lists, analyzing keywords for use with SEO and PPC campaign.
Keyword Elite can also monitor your AdWords ads as well as those of your competitors to determine whether they are profitable or not. The idea is that if your competitors are running their ads continuously for a long period of time, it most likely is profitable since unprofitable keyword would have been cut.
Also with the help of this software you will be able to determine the link popularity of the top ten sites in Google for your keywords.
This software also allows you to identify the different strategies of other sites and why they rank number 1 in Google or Yahoo and formulate the appropriate keywords and backlinks that will be used to optimize your web page.
You can certainly do what keyword elite does manually on your own using Excel spreadsheets like what I used to do. However, it is tedious and labor intensive. It is much more effective and cost efficient to let software handle it so you can concentrate on more important tasks such as marketing and launching new SEO and PPC campaigns.