The orange city, after a long time, got back its long lost fame in the form of Mihan and the Metro Rail Project. Due to its ideal location, ease of doing business and a little help from strong political roots the city is thriving. The past few years have seen an enormous growth in the migrated as well as indigenous population of the city. All these factors have framed a favourable environment for business growth. As a result, the city housing the ‘Zero Mile stone’ is experiencing a substantial competition.
Keeping in mind the number of companies and startups being established in Nagpur, you as a business or company require to implement state-of-the-art marketing techniques to stay ahead in your competition. One such useful tool is SEO services, which is an integral part of Digital Marketing.
SEO or Search Engine Optimisation is a process of increasing search engine rankings for a website or webpage. It implies various techniques so that the website becomes easily visible online when searched for.
“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” says Rand Fishkin, CEO and Co-founder of SEOmoz.
Let me explain what SEO is in simple words. Suppose you have a business and want to take it online. You will first need a website where you will be promoting your products/services. After that you will upload posts/videos/infographics/blogs etc. related to your business or products/services. When a person will search on the internet, then your website should appear on the top results. Search engines have complex search algorithms that find according to keywords. So, if all the information you’ve uploaded has these keywords then your website or blog will be visible on that search engine result page. No keywords, no results! SEO makes sure that all your efforts pay.
Duane Forrester, Vice President of Industry Insights says, “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
The above statement clearly states that SEO techniques should be implied from the very early stages of internet marketing procedure. People trust search engine results, and if your website ranks on top of these results then people will start trusting your website and ultimately your company. And customers’ trust is a leading factor for your companies growth, especially in a huge market like Nagpur.
SEO services must be made a priority if you want your business to prosper as it builds credibility thereby generating leads. Creating brand awareness is the first step to success, take it via the ladder called SEO!