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Website performance plays a crucial role in the success of your business and day by day, the web visitors are also becoming more demanding and less patient. If you have a DNN website, then the pages need to load quickly and offer your visitors the right information that they are looking for or you are at the risk of losing them all. But the first thing that should be considered is your site’s visibility.
To get a higher ranking in the Google SERP, you have to enhance few things on your site so that Google considers you and approves a higher ranking.
Here in this article, we will focus on some on page factors to optimize the website so that you attain a higher ranking in the major search engines and can attract more quality traffic to your site:
Page title and meta description: Search engines use several key fields in their ranking algorithms and page tile and meta description help to describe your page to the search engine. For your DNN website, the description and the page tile are stored in the page settings. All you have to do is to open up the page settings for the current page and then edit these directly.
Navigation by CSS: This means using simple HTML to show the page and using the CSS to style the menu instead of lots of scripts or any other tricks. This helps to make it very easy for the search engine crawlers to index the site and then understand the structure of the site through the menu.
HTML and CSS menus are fast to analyze and are also simple for the search engine bots to understand. Evoq content has the ability to swap the components in an out based on the requirements. The standard menu system generates the CSS based menu and the users can choose from different menu types to swap in the site.
The URL structure: URLs are vital for SEO purpose and paying attention to them can yield ranking benefits for your DNN website. chose the most appropriate URL for your site and try to have a keyword in it as it makes ranking easier. Luckily DNN can eliminate duplicate content and it happens automatically. The system knows the correct URL for the page and if you try to reach the page with another URL, then it will redirect the users to the correct canonical URL.
H Tags: DNN websites doesn’t enforce any use of specific H tag, so you can edit one into your content as you like. You can define a custom skin for your DNN site that has H1 for a specific page. But it is important to make sure that you define an H1 tag for each separate piece of content written.
XML sitemap creation: An XML sitemap contains a listing of all the available pages on the site that you would like a search engine to index. A search engine sitemap of your DNN site will provide a quick means for the search engine to read and understand the structure of the site.
This includes the attributes of the page that gives the search engine insight about the relative importance of the page and also the frequency of its update. This refers to how often the pages are re-visited for fresh content.
Creating an XML sitemap for your DNN website is easy and it comes with a dynamic sitemap that is created by reading the present structure of the site.