One of the types of businesses which is most neglected on the internet is that relating to charity organisations. These firms are as much in need of raising their profile and attracting attention as any other but it seems that they often shy away from online charity marketing for some reason.
This is a shame because the internet can offer a lot to any charity. Below are just a few examples of what they can do with a better online presence and bring in more donations through this improvement.
Get Better Known
How do people find out about your charity? In most cases old fashioned methods such as word of mouth, local events and newspaper advertising have a much lower success rate than online charity marketing. If you want to get better known in a short space of time then your answer is the internet, just as it is for any other type of business. However, this isn’t quite the whole story, as the next point will go on to show.
Get a Higher Profile Website
If you run an online shopping site and you want to get more visitors to it then you carry out a process called search engine optimisation (SEO), but what if you run a charity site? Well, you do exactly the same. SEO is about getting your site to the top of the search engine rankings, so that when someone searches for something charity related it is your site which pops up at the top of their results page. This process starts with a look at the way your site is set up and goes on to optimising it so that more people get to see it. Of course, once they find you the next step is to make sure that they are hooked in by your ideas and campaigns, which is where having a compelling and well written site is essential.
Raise More Funds
Clearly getting better known is the first step to getting in more funds but there is more to it than that. A good example of what you can do on the internet is to hold an online charity auction. This type of event presents absolutely no risk for the charity firm and can result in an extra income stream for them if it is handled well. Use of social media sites and the generation of leads through a website are also viable ways of using charity marketing on the internet to take your site onto a new level.
Make Your Causes Known
Even if people know your name one reason they might not be making any donations is if they don’t know what you do or what your campaigns and causes are. You are probably proud of the changes you are trying to make in your local society or in other parts of the world, but until you find a way to share your information with the public you could find they just don’t have enough reasons to donate to your causes.