SEO – What is an Alexa Ranking and How Can I Improve It?


What is an Alexa Rank?

Alexa is a ranking system which bases its algorithms on the level of traffic each website receives from visitors who visit the website with an Alexa toolbar installed. The lower your Alexa rank, the better. You are competing with every website on the Internet as they are all ranked, some of them in the high millions.

See Alexa’s definition of the Alexa Traffic Rank:

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.

The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)

Why would you want to improve your Alexa Rank?

You should always look for ways to improve your website – if you are trying to monetize your site, improving your rank will be extremely beneficial. Webmasters, advertisers, and ad networks base your Alexa rank to determine the value of a link on your website or blog. In doing so, you have a better foundation for setting your prices.

Tips to improve your Alexa Rank :

o Install the Alexa toolbar and surf your website as you would regularly. In doing so, you will help make the rank of your website increase.
o Encourage others to download the Alexa toolbar. Get your friends, family members, and even fellow co-workers to surf your website.
o Advertise on search engines. In doing so, you will generate massive amounts of traffic which will significantly change your Alexa rank in time.
o Write an article or blog about Alexa. Webmaster related content will help you generate traffic. Most webmasters tend to already have the Alexa toolbar which can help improve your rank substantially if the updating is consistent.
o Flaunt your URL in webmaster or search engine optimization forums. You can include them in your posts as well as in your forum signatures, giving you a decent amount of exposure.

Overall, the steps to improve your Alexa rank can be tedious and time consuming but in the end, it is worth it. Alexa rank can make monetizing your website or blog easier with the lower rank you have because you can charge more if you have better statistics than the other competitors in your niche.


Source by Christine Abbate

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