It’s not difficult to understand why a badly designed website could pose problems for online businesses, particularly during holiday season that contributes to twenty to forty percent of yearly sales.
It is needs to be mentioned here that statistical data is available to confirm the significance of presence of you brand over the Internet. It reveals that:
Before buying goods from a brick and mortar store, people usually like checking website of different stores.
Online search keeps the buyers informed of the prices plus availability of items, allowing them to decide if they should buy from a physical or online store.
While passing through an economic crisis, buyers become cautious while ordering online to save money, thus adding to online traffic.
Buyers who are inclined to buy downloadable gift such as music, eBooks plus FB credit etc are liable to make additional purchases.
Having been informed of the significant role played by your business website, you should do a couple of things before the onset of holiday season. You could benefit on trying some of the strategies mentioned below:
Get ready to handle unforeseen traffic
Make plans beforehand enabling your site to handle all orders. Anticipate the maximum load, watch how quickly your site responds and review application performance much in advance of the approaching Cyber Monday.
Enhance the speed of the website
On using a content delivery network (CDN) you can quicken the delivery of appropriate content with photos and videos to your clients.
Get traffic from Mobile devices
During holiday time, most consumers utilize mobile devices for conducting online searches prior to visiting stores. So, it makes sense to include an in-store experience that provides information about your well-in-time plus relatable modified website for mobile applications.
Look for ways that make it easy for customers to locate your goods on your website. You can perk up exposure by providing feed to some of the mot popular online engines that compare prices. You could consider the Amazon Marketplace for including pay-per-click ads in to Amazon Product Ads’ product and category pages. It will help shoppers to look at your ads on finding products comparable to yours.
Although social media doesn’t happen to be the main medium for searching, it targets the majority and has thus become significant, especially among the younger generation of shoppers. Convert visitors to prospects by incorporating social sharing among product page.
Offer improved consumer service
Present superior customer service to consumers by deciding customers’ issues through networking sites such as Twitter and Facebook. Have clear policies for shipping plus returns and provide facilities of getting customers” feedback
People with small budget generally conduct online searches prior to buying. It helps to have a simple fun and efficient website where they can buy. Include product filters, maximum possible product details and comparison tools on an easy to navigate website. Improve the description of product that sell the most.
As far as possible, try obtaining email addresses of visitors and try making the most of it.
Try using remarketing campaigns to draw customer who take longer to buy.