B2B

Off-Page SEO – 5 Effective Tactics B2B Businesses Can Employ Today

Off-page SEO represents the flip side of on-page SEO. Essentially, off-page SEO deals with those tactics you can employ external to your website. You’ll find many articles and books explaining how to do both on- and off-page SEO. This article, however, focuses only on B2B businesses. Popular advice about off-page SEO mentions social media, social …

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Differences Between B2B SEO and B2C SEO Campaigns

The primary goal of both Business2Business (B2B) and Business2Consumer (B2C) marketing is to generate traffic, increase sales and enhance revenues. Read on to discover the main SEO strategies which will you help in your goal: 1. Marketing campaign goals – Generally, most search engine optimization clients have been B2C companies operating in an e-commerce environment. …

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