SEM

Search Engine Minimization – Improving Google Rank is more about SEM than SEO

MINIMIZATION (NOT OPTIMIZATION) Allow me to minimize the importance of search engine optimization, or SEO. The real work to be done is search engine marketing, or SEM. You’ll want to find a savvy partner for this journey. It takes a ton of patience, intuition and insight to read into the abundance of Google traffic statistics …

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What Are the Necessary Skills to Become a SEM Consultant?

Search engine marketing is amongst the most highly-rated digital marketing practices out there. A part of search marketing, search engine marketing is the practise to increase the visibility of a website on search engines through inorganic paid methods. Compared to SEO, SEM is often not considered as important by most brands and companies across various …

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SEO and SEM Explained in Plain English For the Non-Tech Business Owner

Search Engine Optimization (SEO) is akin to producing a TV commercial. That is, it is PREPARATORY work designed to get the website ready to be marketed, much like how producing the TV commercial involves editing, formatting, and fine tuning. Once the site is optimized, it’s ready to be put out in front of the public’s …

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