The Importance of Backlinks

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One of the important components of Search Engine Optimization (SEO) is the use of backlinks. Essentially, these are the links that point to a website. It is also called as inbound link, in links, and inward links. Search engines give more credence to websites that have a number of good and quality backlinks. The ranking and popularity of a website is greatly aided by these.

Here are the tips for creating quality backlinks:

1. Make sure these are from a variety of sources. Variety of sources is very important when you create an inbound link. These sources include PowerPoints presentations, articles, audios, videos, pdfs and the likes. To be able to backlink your website to these different sources just make sure that you repackage your content. If you place it from a variety of sources then you will also be able to able to reach out to a wider audience.

2. Source your links from higher page ranks (PR) sites. The higher the PR is the higher the chance there is for your website to benefit from it. PRs with higher numbers starting from 4 are usually preferred. There are free plug-ins that you can download that will enable you to check the PR number of the website.

3. Use reliable websites to get your in links. It is recommended for the links to come from .edu and .gov sites because these sites are given high priority by search engines. When a.gov or.edu site is placed beside a.com website, search engines will rank the former from the latter.

4. Get to know where your competition is getting their backlinks from. This is one of the easiest ways to know how to create inbound links. If you know where they are creating their links from, you can also use it to create yours. There are tools like the Majestic SEO that you can use to spy on your competition.

5. Create your in links in websites that links to yours. By using this technique you will be able to create a backlink pyramid. This technique will also help the other site from getting ranked in search engines. Mutual benefits.

While backlinks are important to have your website ranked in search engines, you should bear in mind that creating it is not an easy task. It takes great skills and know-how to be able to create useful backlinks. There are SEO experts who are very good at this job. If you want your website to rank you should consider hiring the service of an SEO expert. There are people who are willing to work fulltime but you can also find those who can work part-time for you.

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Source by Deng Jing Rong

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