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If you have taken up article writing you must know that writing SEO articles is a great way to boost a marketing campaign on the internet. And yes, writing articles is easy but there are still some things you need to know so you can get the best results from your writing endeavours.
1. Your first step is to choose a topic. You want your topic to be compelling and search engine optimized as well. You want to use a topic that relates to the information that you will be selling or promoting and you should use the article as a tool for meeting the needs of your target population.
This can mean answering a question, providing a solution to a problem or provide advice to enable them in better decision making. The latter can include product reviews which are big these days with people trying to ensure that they get the best bang for their buck whenever they make a purchase.
2. You must choose relevant keywords. If you don’t choose the right keywords for your niche then you won’t attract the right targets.
You can find keywords using the Google keyword tool and then use these in your articles to get them recognized by the search engines. You will need to use the exact word or phrase that you find in the keyword search tool as this is what will get you results.
3. Next will be research. You must ensure that you have enough information as well as the most up to date information when writing your articles. Even experts need to research as new information arises daily and you want to show your prospects that you are very current with the information that you provide.
4. When writing, you don’t only want to provide articles that are general and shallow. You can go in-depth to a certain extent providing the readers with information that is useful to them and which shows off your expertise.
This is a sure-fire way to win the trust of persons reading the article which is the key in getting them to purchase anything from you. You want them to see how you can solve their problems and why you are better than your competitors. Because you are quicker, more affordable and offer the easiest way. Give them not only solutions to problems but also guidelines and tips to get them along the path.
5. While you want to have articles that go in-depth you don’t want them to be so complicated that your target audience will find them unusable. Instead they should be easy to read and understand using short paragraphs and providing spaces in between paragraphs.
6. Last but not least is the point of article optimization. This is probably the most important step of them all as without this people won’t even find your article to begin with. The entire article should be optimized starting right within the title using your main keyword.