Inbound links are incoming links to a web page or site from another website. Link building is important for any online marketing campaign. Whether you have a blog, an online store, or a portfolio website, you need to focus on building high quality links that are relevant to your site. This strategy can increase your search engine rankings, drive traffic to your content, and increase brand exposure and awareness. Inbound links are also known as backlinks. You can implement a few strategies by yourself or you can use automatic backlink software.
Here are five white hat ways to get backlinks to your site:
Create Link Worthy Posts
Writing quality content is the best thing you can for your website. Create engaging posts that people re eager to share on social media sites, forums, and blogs. Covering a controversial topic is a great way to get backlinks. Browse thorough social networking sites and forums for the most discussed topics and monitor the most common questions from your readers. Use this information to create interesting content that stands out.
Write Guest Posts
Find high authority blogs and websites that are related to the content of your site. See if they accept guest posts. Write unique content that fits the overall theme and style of the blog where it is going to be published. Include a brief description of your site in the author box. Add a link back to your site. Deliver your best work, making it hard for anyone to turn away your post.
Distribute Press Releases
Press releases are an excellent way to get backlinks from well established sources. Write an engaging press release and submit it to news wire sites. A well optimized press release can get published on hundreds of other websites, which will increase traffic and backlinks to your site. Track your performance with marketing analytics tools. For faster results, use a backlink generator.
Talk About Other Companies in Your Industry
Writing about the most popular companies and websites in your niche will increase your chances of going viral. Share your article on Twitter, Facebook and other social networking sires. This way the companies that you’ve written about will find out about your post and share it with their contacts. This strategy can deliver steady traffic to your site and help you get quality one-way links.
Use Social Media
Social media is a highly effective marketing tool that can help you gain exposure for your site. In addition to sharing content on social networking websites, you need to interact with other users and build genuine relationships with them. Leave comments on their posts, give them advice, and answer their questions. People who perceive you as an authority in your niche are more likely to visit your website, share your posts, and purchase your products.