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Every business has had a brush with SEO companies to some degree or another. Whether simply shopping around or hiring a firm to increase search rankings and site usability.
Many SEO services offer free consultations but a site analysis is a different type of service that involves in-depth research into your strategy’s, successes and obstacles.
The Benefits of an In-Depth Site Analysis
1. SEO Second Opinion
We love second opinions because sometimes, one expert isn’t enough. Not to mention that there is a huge divide between good SEO firms, bad ones, and downright unethical services.
A site analysis will take a look at what your SEO firm is working on and will let you know where they are proving their value, and areas that you, as the customer, should be asking about or checking in on.
This is beneficial over hiring another company, or inquiring, only to have their sales force latch onto you, after the initial consultation!
2. Improve Strategy on a Budget
If you are a website DIY (do-it-yourself) kind of person, an in-depth analysis will tell you what strategies will work best for your business. This way, you will not waste time on Social Media, for example, if your business would benefit best from a pay-per-click campaign.
By discovering your website’s strengths and limitations you will have a clear understanding of where your time and money needs to be invested for the fast and effective results.
3. Test an SEO Company
We understand that hiring an SEO firm is a big decision. However, it’s essential for any business to survive in the online marketplace. An in-depth analysis is the best way to see firsthand how an SEO firm works, and how they demonstrate and communicate their findings.
On the one hand, an SEO service could provide a ton of information, but in jargon that makes no sense to you. Or their analysis may not tell you anything that you don’t already know. This is a great way to find a service that offers a happy medium. You can dip your toe in, without any commitment, and avoid diving in blindly.
What’s the Difference between a Consultation and an Analysis?
In an SEO consultation the firm may be more inclined to talk about the products and services that the company offers in a general sense. The SEO service will briefly get to know your business and make initial guesses at the best strategy to move forward.
An analysis is based on research and data. Instead of being told what is available, your business will receive recommendations that can be worked on and implemented right away. These results are data-driven through Google Analytics, website usability testing and the firm’s solid understanding of SEO, PPC and Social Media.
You can take this analysis to your current SEO firm; use it to improve a small business marketing strategy, or to have the peace of mind in knowing that you are on the right track.
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Source by Kaleena A Lawless