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If you want to make your website visible in the search engine results, nothing can give you better results than Google AdWords. Some people just don’t know how to get the most out of their PPC advertising campaigns. Therefore, we are going to share some tips that can help you get the best results from your campaigns.
Keyword Research
Keyword research is of paramount importance for several reasons. As a matter of fact, it is your best weapon if you want to gain success as a business owner. First of all, you need to know about the Google AdWords keyword planner. After setting up your Adword account, you can easily perform keyword research and make a list of relevant keywords for your PPC campaign.
Concept Testing
The landing page of your website should be simple but effective. This is important if you want to create a campaign that can drive a lot of traffic to your website for several months to come. Now, if that page can help you generate a lot of leads and sales, you can develop your long term strategy based on this page.
Conversion Testing
Just like concept testing, the importance of conversion testing cannot be denied. With the combo of keywords and conversion data, it will be much easier for you to target your primary keywords for the success of your Search Engine Optimisation.
You may want to give a go to phone conversion tracking. This awesome feature provided by AdWords can help you get the most out of your PPC campaign. Therefore, you may want to set it up today.
Click-Through Rate
With the help of Google AdWords, it will be easier for you to optimize your click-through rate. If you manage to increase click-through rate, you can easily enjoy higher rankings in the search engine results.
CTA Testing
For CTA testing, nothing can work better than Google AdWords. For best results, CTA testing is of paramount importance.
Tracking your Competition
With AdWords, you can track your competition and stay ahead for as long as you want. Although you can not mention your competitors in your web content unless they have given you permission, you can place your bids on your competitors’ trademark in order to use it as keywords.
Use both SEO and AdWords
Although Google AdWords can be a great tool if you want to run an advertisement campaign, experts suggest that you combine SEO with PPC. As for as your return on investment is concerned, organic Google rankings are the best.
You cannot rank on the first page for all variations of a given keyword phrase. The thing is that this tool is extremely useful if you want to get clicks on a set of keywords. Apart from this, SEO is important for your online presence, but PPC can help you get a lot of clicks in a short period of time.
If you are looking for the best way to extract the juice from your PPC campaigns, you may want to continue to run these campaigns. This will help you find what is working and what is not. Optimization is the key to success as far as your PPC advertising campaign is concerned.
Long story short, these are just some of the tips that you can follow if you want to get the most out of your PPC campaigns. Hopefully, you will follow these steps and help your business reach its new heights of success.